American Motors Corporation

American Motors Corporation (AMC; commonly referred to as American Motors) was an American automobile manufacturing company formed by the merger of Nash-Kelvinator Corporation and Hudson Motor Car Company on May 1, 1954. At the time, it was the largest corporate merger in U.S. history.

American Motors Corporation
IndustryAutomotive
Predecessor
FoundedMay 1, 1954 (1954-05-01)
FounderGeorge W. Mason
DefunctJune 20, 1988 (1988-06-20)
FateAMC was renamed Jeep Eagle Corporation then merged into Chrysler in 1990.
Successor
HeadquartersAmerican Center
27777 Franklin Rd
Southfield, Michigan, 48034
U.S.
Key people
Products
  • Automobiles
  • Military vehicles
  • Buses and delivery vehicles
  • Sport utility vehicles
  • Major home appliances
  • Commercial refrigeration
  • Lawn care products
Brands
  • AMC (1966–1987)
  • AM General (1974–1979)
  • Hudson (1954–1957)
  • Jeep (1970–1987)
  • Metropolitan (1958–1962)
  • Nash (1954–1957)
  • Rambler (1957–1983)
Subsidiaries

American Motors' most similar competitors were those automakers that held similar annual sales levels such as Studebaker, Packard, Kaiser Motors, and Willys-Overland. Their largest competitors were the Big ThreeFord, General Motors, and Chrysler.

American Motors' production line included small cars—the Rambler American, which began as the Nash Rambler in 1950, Hornet, Gremlin, and Pacer; intermediate and full-sized cars, including the Ambassador, Rambler Classic, Rebel, and Matador; muscle cars, including the Marlin, AMX, and Javelin; and early four-wheel drive variants of the Eagle and the Jeep Wagoneer, the first true crossovers in the U.S. market.

Regarded as "a small company deft enough to exploit special market segments left untended by the giants", American Motors was widely known for the design work of chief stylist Dick Teague, who "had to make do with a much tighter budget than his counterparts at Detroit's Big Three", but "had a knack for making the most of his employer's investment".

After periods of intermittent independent success, Renault acquired a major interest in American Motors in 1979, and the company was ultimately acquired by Chrysler in 1987.

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