AMC Matador

The AMC Matador is a series of American automobiles that were manufactured and marketed by American Motors Corporation (AMC) across two generations, from 1971 through 1973 (mid-size) and 1974 until 1978 (full-size), in two-door hardtop (first generation) and coupe (second generation) versions, as well as in four-door sedan and station wagon body styles.

AMC Matador
1975 AMC Matador sedan
Overview
ManufacturerAmerican Motors Corporation
Also called
  • American Motors Matador
  • Rambler Matador (export markets)
  • VAM Classic (Mexico)
Production1970–1978
Assembly
DesignerDick Teague
Body and chassis
Class
  • Mid-size (1971–1973 and coupes)
  • Full-size (1974–1978 sedans and wagons)
LayoutFR layout
RelatedAMC Ambassador
Chronology
Predecessor

The first generation Matador was focused on the "family" market segment. It was also offered in performance versions, as highlighted in the NASCAR racing series with factory support from 1972 through 1975. With its second generation, the Matador became AMC's largest-size automobile after the Ambassador, which shared the same platform, was discontinued after the 1974 model year. Premium trim levels of the second generation Matador coupe were marketed as the Barcelona and Oleg Cassini (after the noted fashion designer), positioning the coupe in the personal luxury segment. The Matador was popular as a police car in the United States, and several television series featured Matadors in prominent roles.

Abroad, Matadors were also marketed under the Rambler marque and were assembled under license in Costa Rica, Mexico, and Australia. Matadors were also marketed in overseas markets, including exports of right-hand drive versions to the UK.

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