Circassian beauty

Circassian beauty is a stereotype and a belief referring to the Circassian people. A fairly extensive literary history suggests that Circassian women were thought to be unusually beautiful and attractive, spirited, smart and elegant, and as such were desirable (although most Circassians traditionally refused to marry non-Circassians in accordance with Adyghe Xabze). A smaller but similar literature also exists for Circassian men, who were thought to be especially handsome.

There are folk songs in various languages all around the Middle East and Balkans describing the unusual beauty of Circassian women, a trend popularised after the Circassian genocide, although the reputation of Circassian women dates back to the Late Middle Ages when the Circassian coast was frequented by traders from Genoa, and the founder of the Medici dynasty, Cosimo de' Medici, had an illegitimate son from a Circassian slave, Maddalena. During the Ottoman Empire and Persian Safavid and Qajar dynasties, Circassian women living as slaves in the Sultan's Imperial Harem and Shah's harems started to build their reputation as extremely beautiful, which then became a common trope in Western Orientalism.

As a result of this reputation, in Europe and America Circassians were often characterised as ideals of feminine beauty in poetry and art. Cosmetic products were advertised, from the 18th century on, using the word "Circassian" in the title, or claiming that the product was based on substances used by the women of Circassia.

Many consorts and mothers of the Ottoman Sultans were ethnic Circassians, including but not limited to Mahidevran Hatun, Şevkefza Sultan, Rahime Perestu Sultan, Tirimujgan Kadin, Nükhetsezâ Hanim, Hümaşah Sultan, Bedrifelek Kadin, Bidar Kadin, Kamures Kadin, Servetseza Kadin, Bezmiara Kadin, Düzdidil Hanim, Hayranidil Kadin, Meyliservet Kadin, Mihrengiz Kadin, Neşerek Kadin, Nurefsun Kadin, Reftarıdil Kadin, Şayan Kadin, Gevherriz Hanim, Ceylanyar Hanim, Dilfirib Kadin, Nalanıdil Hanim, Nergizev Hanim and Şehsuvar Kadın. It is likely that many other concubines, whose origin is not recorded, were also of Circassian ethnicity. The "golden age" of the Circassian beauty may be considered to be between the 1770s, when the Russian Empire seized the Crimean Khanate and cut off their slave trade, which increased the demand for Circassian women in Near Eastern harems; and the 1860s, when the Russians massacred thousands of Circassians and conquered Circassia. After 1854, almost all Ottoman harem concubines were of Circassian origin; the Circassians had been expelled from Russian lands in the 1860s and the impoverished refugee parents sold their daughters in a trade that was formally banned, but tolerated.

In the 1860s the showman P. T. Barnum exhibited women who he claimed were Circassian beauties. They wore a distinctive curly, big hair style, which had no precedent in earlier portrayals of Circassians, but which was soon copied by other female performers in the United States, who became known as "moss-haired girls". This hair style was a sort of exhibit's trademark and was achieved by washing the hair of women in beer, drying it and then teasing it. It is not clear why Barnum chose this hairstyle. It may have been a reference to the Circassian fur hat, rather than the hair.

There were also several classical Turkish music pieces and poems that praise the beauty of the Circassian ethnic group like "Lepiska Saçlı Çerkes" (Straight, flaxen-haired Circassian; "lepiska" refers to long blonde hair which is straight, as if flatironed.).