Jewish outreach

Jewish outreach is a term sometimes used to translate the Hebrew word kiruv or keruv (literally, "to draw close" or "in-reach"). Normative Judaism forbids seeking converts to Judaism from other religions, although all denominations do accept those who follow through their conversion with a sincere commitment. Outreach efforts are instead directed at Jews who have "gone astray", or who have been born Jewish in a non-observant family.