Hellmann's and Best Foods
Hellmann's and Best Foods are American brand names that are used for the same line of mayonnaise, ketchup, mustard, sauce, salad dressing, condiments and other food products. They have been owned by the British multinational company Unilever since 2000. The Hellmann's brand is sold in the United States east of the Rocky Mountains; Latin America; Europe; Australia; the Middle East; Canada; India; and Pakistan. The Best Foods brand is sold in the United States west of the Rocky Mountains; in East Asia; Southeast Asia; Australia, and New Zealand.
| Product type | Mayonnaise, condiments, ketchup, sauce, mustard, salad dressings |
|---|---|
| Owner | Unilever |
| Country | United States |
| Introduced | 1913 |
| Markets | Worldwide |
| Previous owners | Richard Hellmann, Inc. Best Foods CPC International Bestfoods Corporation |
| Tagline | "Bring out the best" |
| Website | www www |
Hellmann's and Best Foods are marketed in a similar way. Their logos and websites resemble one another, and they have the same slogan: "Bring out the best".
Both brands were previously sold by the U.S.-based Bestfoods Corporation, which also sold several other food products in addition to Hellmann's and Best Foods mayonnaise. Bestfoods, known as CPC international before 1997, was acquired by Unilever in 2000.