Häagen-Dazs

Häagen-Dazs
	Häagen-Dazs cafe in Hong Kong
Company type	Subsidiary
Industry	Retail
Founded	1960 in Bronx, New York, U.S.
Founder	Reuben and Rose Mattus
Headquarters	Minneapolis, Minnesota, U.S.
Number of locations	900+
Area served	Worldwide
Products	Ice cream
Owners	Froneri (international); General Mills (United States);
Website	www.icecream.com/us/en/brands/haagen-dazs

Häagen-Dazs (US: /ˈhɑːɡəndæs/ HAH-gən-dass, UK: /ˌhɑːɡənˈdɑːz/ HAH-gən-DAHZ) is an American ice cream brand, established by Reuben and Rose Mattus in The Bronx, New York, in 1960. Starting with only three flavors: vanilla, chocolate, and coffee, the company opened its first retail store in Brooklyn, New York, on November 15, 1976. The Pillsbury food conglomerate bought Häagen-Dazs in 1983, and now the brand is sold worldwide, as cartons, ice cream bars, ice cream cakes, sorbet, frozen yogurt, and gelato.

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