General Mills
General Mills, Inc., is an American multinational manufacturer and marketer of branded processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company originally gained fame for being a large flour miller. Today, the company markets many well-known North American brands, including Gold Medal flour, Annie's Homegrown, Lärabar, Cascadian Farm, Betty Crocker, Yoplait, Nature Valley, Totino's, Pillsbury, Old El Paso, Häagen-Dazs, as well as breakfast cereals under the General Mills name, including Cheerios, Wheaties, Chex, Lucky Charms, Trix, Cocoa Puffs and Count Chocula and the other monster cereals.
Logo since 2017. It displays a stylized blue script "G" by Lippincott with a red heart and the name on the side. | |
| Formerly |
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| Company type | Public |
Traded as |
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| Industry | Food processing |
| Founded | 1856 (as Minneapolis Milling Company) 1877 (as Washburn-Crosby Company) 1928 (as General Mills) Minneapolis, Minnesota, U.S. |
| Founders | |
| Headquarters | , U.S. |
Area served | Worldwide |
Key people | Jeffrey Harmening (chairman and CEO) |
| Products | Baking mixes, breakfast cereals, yogurt, refrigerated dough, soup, pizza, snack foods, ice cream, soy products, vegetables, flour, other food products, |
| Revenue | US$17.63 billion (2020) |
| US$2.60 billion (2020) | |
Net income | US$2.18 billion (2020) |
| Total assets | US$31.37 billion (2020) |
| Total equity | US$8.89 billion (2020) |
Number of employees | ~34,000 (2023) |
| Subsidiaries | Cereal Partners Worldwide (50%) |
| Website | www |
It is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis.