Ferdinand Marcos's cult of personality

Ferdinand Marcos developed a cult of personality as a way of remaining President of the Philippines for 20 years, in a way that political scientists have compared to other authoritarian and totalitarian leaders such as Joseph Stalin and Adolf Hitler, but also to more contemporary dictators such as Suharto in Indonesia, Saddam Hussein in Iraq, and the Kim dynasty of North Korea.^: p114

The propaganda techniques used, either by himself or by others, to mythologize Ferdinand Marcos, began with local political machinations in Ilocos Norte while Ferdinand was still the young son of politician and Japanese collaborator Mariano Marcos, and persist today in the efforts to revise the way Marcos is portrayed in Philippine history. According to members of his administration, such as Adrian Cristobal, Marcos's intent was to project an image of himself "the only patron, the king" of Philippine society, which he still saw as a society of tribes." Cristobal furthers that "Marcos and the First Lady wanted more than anything else [...] to be king and queen. They wished to shape the kingdom in their own image; [...] Marcos wanted to be able to say, 'L'État, c'est moi.'" In some extreme cases where Marcos encouraged the formation of cults so that they could serve as a political weapon, Marcos came to be thought of as a God.

These propaganda narratives and techniques include: using red scare tactics such as red-tagging to portray activists as communists and to exaggerate the threat represented by the Communist Party of the Philippines;^: "43" using martial law to take control of mass media and silence criticism; the use of foreign-funded government development projects and construction projects as propaganda tools; creating an entire propaganda framework around a "new society" in which he would rule under a system of "constitutional authoritarianism"; the perpetuation of hagiographical books and films; the perpetuation of propaganda narratives about Marcos's activities during World War II, which have since been proven false by historical documents; the creation of myths and stories around himself and his family; and portrayals of himself in coinage and even a Mount Rushmore type monument; among others."

Since Ferdinand Marcos's death, propaganda efforts have been made to whitewash his place in Philippine history, an act of historical negationism commonly referred to using the more popular term "historical revisionism."