Boris Yeltsin 1996 presidential campaign
The Boris Yeltsin presidential campaign, 1996 was the reelection campaign of Russian President Boris Yeltsin in the 1996 election.
| Campaigned for | 1996 Russian presidential election |
|---|---|
| Candidate | Boris Yeltsin President of Russia (1991–1999) |
| Affiliation | Independent |
| Status | Announced: 15 February 1996 Registered: 3 April 1996 Advanced to runoff: 16 June 1996 Won election: 3 July 1996 |
| Headquarters | President-Hotel in Moscow |
| Key people | Anatoly Chubais (campaign manager and chairman of campaign council) Oleg Soskovets (campaign manager) Tatyana Dyachenko (key advisor and member of campaign council) Sergey Filatov (campaign organizer, head of campaign headquarters, co-head of ODOPP) Viktor Ilyushin (member of campaign council, co-head of ODOPP) Yury Yarov (executive head, member of campaign council) |
| Slogan | Now we are united! |
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|---|---|---|
First term
Second term
Post-Presidency
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Yeltsin was ultimately reelected, despite having originally been greatly expected to lose the election due to an immensely low level of public support prior to the official launch of his campaign. He was able to accomplish this due to a number of strategies and factors, including benefitting campaign spending which far exceeded the limits set by election laws, benefitting from an immense media bias in his favor, utilizing the advantages of his office, campaigning vigorously ahead of the first round, painting Communist Party nominee Gennady Zyuganov (his chief opponent) negatively, actively working to convince the Russian electorate that there existed a duopoly which left them no other choice but Yeltsin or Zyuganov (and convincing them that Yeltsin was the lesser of two evils), and repositioning himself to better appeal to the electorate.