AGB Nielsen Philippines
AGB Nielsen Media Research Philippines, commonly called AGB Nielsen, under The Nielsen Company is a global leader in audience measurement, market research firms, and data analytics, with a focus on media in the Philippines. Nielsen conducts audience measurements for television ratings in specific areas of the Philippines, particularly in national urban and rural areas.
| Company type | Subsidiary |
|---|---|
| Industry | Market Research |
| Founded |
|
| Headquarters | 25/F Wynsum Corporate Plaza
22 F. Ortigas Jr. Road, Pasig City 1600 +632.8706.8100 Manila, Philippines |
| Products | Market Research Information Consultancy |
| Parent | Nielsen Holdings |
As of 2023, AGB Nielsen Media Research Philippines has implemented surveys named Philippine National TV Audience Measurement (PHINTAM), National Urban Television Audience Measurement (NUTAM), and Rural TV Audience Measurement (RTAM).
In Mega Manila, Nielsen has a sample size of 1,190 homes versus Kantar Media’s 770 homes. Meanwhile, nationwide, Nielsen has a sample size of 2,000 homes compared to the lower sample size of 1,370 utilized by Kantar Media.
As of 2024, the main office of The Nielsen Holdings is headquartered in New York City, with global market research operations in over 100 countries while Kantar Media has offices in 90 markets, including the UK & Ireland, North America, India, Spain, France, Italy, China and Brazil and global headquarters of Kantar is located in London. Meanwhile, in the Philippines, the newest main office of AGB Nielsen Philippines' is located at 25/F Wynsum Corporate Plaza 22 F. Ortigas Jr. Road, Pasig City 1600.