2009–10 Milwaukee Bucks season
The 2009–10 Milwaukee Bucks season was the 42nd season of the franchise in the National Basketball Association (NBA).
| 2009–10 Milwaukee Bucks season | |
|---|---|
| Head coach | Scott Skiles |
| General manager | John Hammond |
| Owners | Herb Kohl |
| Arena | Bradley Center |
| Results | |
| Record | 46–36 (.561) |
| Place | Division: 2nd (Central) Conference: 6th (Eastern) |
| Playoff finish | First Round (lost to Hawks 3–4) |
Stats at Basketball-Reference.com | |
| Local media | |
| Television | Fox Sports North |
| Radio | WTMJ |
The Bucks made the playoffs for the first time in four seasons, though they would lose in the first round to the Atlanta Hawks in seven games after three games to two lead they lost the final two games of the playoff series. It was during this season in which the slogan "Fear the Deer" was coined, which the fans adopted onto the Internet. Five years after it was introduced, the Bucks used the slogan as part of their new jersey design and on the sidelines of the court. The team's also used the phrase as their official Twitter hashtag since 2018. The phrase was also engraved onto the Bucks' 2021 NBA Championship rings.
The 46-win total was the most games the Bucks had won since 2001 and the most they would win until 2019.