Bradley Center

The Bradley Center (also known as the BMO Harris Bradley Center under sponsorship agreements) was a multi-purpose arena located on the northwest corner of North Vel R. Phillips Ave. and West State Streets in downtown Milwaukee, Wisconsin, United States.

Bradley Center
The B.C.
The Fortress on 4th Street
Address1001 N. Vel R. Phillips Ave.
LocationMilwaukee, Wisconsin
Coordinates43°2′37″N 87°55′1″W
OwnerBradley Center Sports and Entertainment Corporation
CapacityWrestling: 18,800
Concerts: 20,000
College basketball: 18,850
Basketball:
18,633 (1988–97)
18,717 (1997–2018)
Ice hockey: 17,845
Indoor soccer: 17,800
ScoreboardWhite Way
Construction
Broke groundOctober 20, 1986
OpenedOctober 1, 1988
ClosedJuly 25, 2018
DemolishedJanuaryMay 2019
Construction cost$91 million
($253 million in 2023 dollars)
Architect
  • HOK Sport
  • Kahler Slater
  • Torphy Architects
  • Venture Architects
Structural engineerThornton Tomasetti
Services engineerM-E Engineers
General contractorHuber, Hunt & Nichols
Tenants
Milwaukee Bucks (NBA) 1988–2018
Milwaukee Admirals (IHL/AHL) 1988–2016
Marquette Golden Eagles (NCAA) 1988–2018
Milwaukee Wave (NPSL/MISL) 1988–2003
Milwaukee Mustangs (AFL) 1994–2001
Milwaukee Mustangs (AF2/AFL) 2009–2012

It was home to the Milwaukee Bucks of the NBA and the Marquette University men's basketball team. It was also the home of the Milwaukee Wave of the MISL, from 1988 to 2003, the original Milwaukee Mustangs of the AFL from 1994 to 2001, along with the second incarnation of the team from 2009 to 2012, the Badger Hockey Showdown from 1989 to 2002, and the Milwaukee Admirals of the AHL (and formerly of the IHL) from 1988 to 2016.

The arena employed about 50 full-time employees, mostly tradespeople, and about 700 part-time employees to help during events.

Following the opening of the new Fiserv Forum in late August 2018, the Bradley Center was demolished to make way for future development. Assets from the arena, including display boards, scoreboards, equipment and sports and concert memorabilia were auctioned off.

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