Brazilian Institute of Public Opinion and Statistics
The Brazilian Institute of Public Opinion and Statistics (IBOPE based on the Portuguese language name, Instituto Brasileiro de Opinião Pública e Estatística) is a Brazilian market research company. IBOPE provides data on media, public opinion, voting intention, consumption, behavior, marketing, branding and other issues as required by clients in Brazil and other countries in Latin America.
| Company type | Privately held company |
|---|---|
| Industry | Media market (research) |
| Founded | 1942 |
| Headquarters | São Paulo, São Paulo, Brazil |
Key people | Carlos Augusto Montenegro (CEO) |
| Products | Marketing research Audience measurement Advertising research |
| Revenue | U$ 216 milhões (2007) |
Number of employees | 3,500 |
| Website | Kantar Ibope Media |
Established in 1942, it is listed in the Honomichl Top 25 Global Research Organizations rating. The name IBOPE is listed in the Brazilian dictionary as a synonym of audience ratings research.
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