LaRose Industries
LaRose Industries, LLC is an American toy, arts & crafts, and stationery company based in Randolph, New Jersey. It sells products primarily under the brands Cra-Z-Art, RoseArt, and USA Gold.
| Founded | 1923 (as Rose Art Industries), 2008 (as LaRose Industries) |
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| Headquarters | Randolph, New Jersey , U.S. |
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| Owner | Mattel (2014-2021) |
| Parent | Mega Brands (until 2021) |
| Website | cra-z-art |
The modern company was founded in 2008 by Lawrence Rosen, whose grandfather Isidor had founded the original RoseArt company in 1923. After the sale of the company by Rosen, his father, and his brother Jeffrey Rosen to Mega Brands in 2005, Lawrence Rosen began a new company, primarily using the Cra-Z-Art branding for its products. Mega Brands was acquired by Mattel in 2014.
Early in 2021, LaRose Industries announced it purchased the RoseArt brand from Mattel.
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