Breast Cancer Awareness Month

Breast Cancer Awareness Month (BCAM), also referred to in the United States as National Breast Cancer Awareness Month (NBCAM), is an annual international health campaign organized by major breast cancer charities every October to increase awareness of the disease and raise funds for research into its cause, prevention, diagnosis, treatment, and cure.

Observances of the event have faced criticism for corporate involvement by drug companies, as well as instances of pinkwashing associated with the events.