iHeartRadio MMVAs
The iHeartRadio Much Music Video Awards were an annual awards show broadcast annually on Much from 1990 to 2018 that honoured the year's best music videos.
| iHeartRadio Much Music Video Awards | |
|---|---|
| Awarded for | Best in music videos |
| Location | Much Headquarters, Toronto, Ontario, Canada |
| Country | Canada |
| Presented by | Much |
| Formerly called |
|
| First awarded | June 25, 1990 |
| Last awarded | August 26, 2018 |
| Website | mmva.muchmusic.com |
Originally debuting in 1990 as the Canadian Music Video Awards, the awards were renamed in 1995 to the MuchMusic Video Awards. In 2016, the show was rebranded under the iHeartRadio banner after Much's parent company, Bell Media, reached a licensing agreement with iHeartMedia. The show's full name was officially dropped in 2018. The 2018 edition would ultimately be the last, amidst the scaling back and eventual discontinuation of all music programming on the channel due to declining ratings.
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