LBi
LBi International N.V. was a global marketing and technology agency, now merged with Digitas to form DigitasLBi.
| Company type | Public |
|---|---|
Traded as | LTS: 0N3L |
| Industry | Digital marketing |
| Headquarters | , Netherlands |
Key people | Luke Taylor, CEO Ewen Sturgeon, COO Fred Mulder, Chairman Chris Clarke, CCO Lyndsay Menzies, CMO Lorenzo Wood, CTO |
| Revenue | 250 Million USD |
| Website | www.lbi.com |
Headquartered in Amsterdam (the Netherlands), LBi had 32 offices in 17 countries and a staff of approximately 2,000, who collaborate with brands on digital marketing services such as design, branded content, mobile, CRM and social media. In 2012, Publicis Groupe bought LBi for €416m in cash, and in 2013 merged the company with Digitas.
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