Lee's Discount Liquor
Lee's Discount Liquor is a chain of liquor stores in Nevada. It was founded by Hae Un Lee in 1981, and is the largest liquor retailer in the state, with 22 locations as of 2017. Besides the Las Vegas Valley and Reno, the company also has stores in Mesquite and West Wendover, two locations that are popular with residents of nearby Utah, where alcohol laws are more strict. The company is known for its humorous advertising, which often features Hae Un Lee and his son Kenny Lee, who respectively served as chief executive officer and president for the company. Hae Un Lee died of pancreatic cancer in 2021, and Kenny Lee took over as CEO, serving until his death in a car crash less than three months later.
| Industry | Alcohol |
|---|---|
| Founded | 1981 in the Las Vegas Valley |
| Founder | Hae Un Lee |
| Headquarters | , United States |
Number of locations | 22 (2017) |
Area served | Nevada |
Key people | Kenny Lee (president and later CEO) |
| Owner | Lee family |
Number of employees | 185 (2011) |
| Website | leesdiscountliquor |
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