Leaders of the World sign
Leaders of the World (alternate title: The Fiery Chariot Race in New York) was an electric advertising sign in New York City from 1910 to 1912 and one of the largest in New York City when it was built. It displayed an animated scene of a Roman chariot race along with a text message for the advertiser. The sign began operation on July 19, 1910, and was destroyed in a storm on February 22, 1912.
Leaders of the World | |
|---|---|
| Completion | July 19, 1910 |
| Height | 72 ft (22 m) |
| Location | Broadway and 38th St, Manhattan, New York City |
Leaders of the World | |
| Coordinates: 40°45′9.1″N 73°59′13.7″W | |
The sign's manufacturer ran an international contest to solicit marketing ideas. It was not a commercial success, but there were references to it in F. Scott Fitzgerald's writings.
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