Lazada
Lazada Group (Chinese: 來贊達; t/a Lazada) is an international e-commerce company and one of the largest e-commerce operators in Southeast Asia, with over 10,000 third-party sellers as of November 2014, and 50 million annual active buyers as of September 2019.
Logo since 2019 | |
Lazada One, Lazada's regional headquarters in Singapore | |
| Company type | Privately held company |
|---|---|
| Industry | E-commerce |
| Founded | March 27, 2012 |
| Founder | Maximilian Bittner |
| Headquarters | Bras Basah, Singapore |
Area served | Southeast Asia, except Laos, Cambodia, Brunei, Myanmar and East Timor |
Key people | Jiang Fan (Group Chairman) James Dong (Group CEO) Lucy Peng (Executive Chairwoman) |
| Services | E-commerce (Online shopping) |
| Owner | Alibaba Group |
| Subsidiaries | Lazada Vietnam Lazada Singapore Pte. Ltd |
| Website | www |
Backed by Rocket Internet, Maximilian Bittner founded Lazada in 2012 as a marketplace platform that sells inventory to consumers from its own warehouses. Lazada modified its business model the following year to allow third-party retailers to sell their products on its platform too. The marketplace accounted for 65% of the company's sales in 2014.
Lazada operates in Southeast Asia, except Myanmar, Laos, Cambodia, Brunei and East Timor. The company raised over $685 million from investors such as Tesco, Temasek, Summit Partners, JPMorgan Chase, and Kinnevik AB, before Alibaba Group acquired a controlling stake in April 2016 to support its international expansion plans.
Often, Lazada is compared to companies in Southeast Asia with a similar e-commerce platform, such as Shopee, Tokopedia, and Bukalapak.