Laura Guido-Clark

Laura Guido-Clark is an American designer of color, material and texture of consumer products. She has been dubbed an 'Experience Consultant' reflecting her interest and study of human reactions to the look and feel of new products. At NeoCon 2017 she launched a color methodology called Love Good Color. Her approach integrates scientific and aesthetic theories so that emotion and the senses can be considered by designers when using color.

Guido-Clark is a native of Dearborn, Michigan, United States. She attended Wayne State University, Detroit. As a child she was inspired by Green Eggs and Ham by Dr. Seuss and The Wizard of Oz leading her to choose design over medicine as her major.

She founded the non-profit Project Color Corps with the aim of "optical optimism" in urban neighborhood schools through paint and pattern.

In 2011, under a Fast Company heading called Masters of Design, she was asked to contribute to a panel piece on American Design. The panel included Roger Martin of The University of Toronto, Thomas Lockwood of The Design Management Institute and Mickey McManus of Maya Design amongst others.

In 2014, the IIDA Northern California Chapter awarded her with their Leadership Award of Excellence. Alongside Laurie Pressman of Pantone and Kat Holmes of Microsoft she was a member of the interview panel for the documentary 'Color in Sight'. The film explored the impact of color in the design and success of a product