Latitude Financial Services

Latitude Financial Services (shortened to Latitude Financial or Latitude) is an Australian financial services company with headquarters in Melbourne, Victoria, also doing business in New Zealand under the name Gem Finance. Latitude’s core business is in consumer finance through a variety of services including unsecured personal loans, credit cards, car loans, personal insurance and interest free retail finance. As of 2018 it had around a 6% share of Australia’s personal lending market, making it the biggest non-bank lender of consumer credit in Australia.