LG Prada
The PRADA Phone by LG (KE850), better known as the LG Prada, is a touchscreen smartphone made by LG Electronics, created in collaboration with Italian luxury designer Prada. It was first announced on 12 December 2006 and was made official in a press release on 18 January 2007.
| Manufacturer | LG Electronics |
|---|---|
| Compatible networks | GPRS/EDGE Tri-Band (900/1800/1900) |
| Availability by region | March 2007 |
| Successor | LG Prada II |
| Related | LG Chocolate |
| Form factor | Slate |
| Dimensions | 98.8×54×12 mm |
| Mass | 85 g |
| Memory | microSD Internal Memory Slot, behind the battery. |
| Display | 256K color TFT touchscreen, 240 × 400 px |
| Rear camera | 2 megapixel, video CIF (30 frame/s), flash |
| Connectivity | Bluetooth 2.0, USB 2.0 |
The Prada was the first smartphone with a capacitive touchscreen, thus not requiring the use of a stylus. Its black minimalist look, designed by Kang-Heui Cha, was an evolution of LG's popular Chocolate.
The LG Prada was announced shortly before Apple CEO Steve Jobs announced the iPhone on 9 January 2007. After the release of the iPhone the head of the LG Mobile Handset R&D Center was quoted saying he believed Apple had stolen the idea from the Prada after it was announced as part of the iF Design Award, where it won a prize in September 2006. This claim would be disproven in Apple Inc. v. Samsung Electronics Co. series of lawsuits, where Apple prototypes created years before LG released the Prada were shown.