L'Enseigne de Gersaint

L'Enseigne de Gersaint (transl."The Shop Sign of Gersaint") is an oil on canvas painting in the Charlottenburg Palace in Berlin, by French painter Jean-Antoine Watteau. Completed during 1720–21, it is considered to be the last prominent work of Watteau, who died some time after. It was painted as a shop sign for the marchand-mercier, or art dealer, Edme François Gersaint. According to Daniel Roche the sign functioned more as an advertisement for the artist than the dealer.

L'Enseigne de Gersaint
ArtistJean-Antoine Watteau
Year1720-1721
CatalogueH 124 (126); G 95; DV 115; R 182; HA 215; EC 212; F A39; RM 248; RT 116
MediumOil on canvas
Dimensions163 cm × 308 cm (64 in × 121 in)
LocationCharlottenburg Palace, Berlin

The painting exaggerates the size of Gersaint's cramped boutique, hardly more than a permanent booth with a little backshop, on the medieval Pont Notre-Dame, in the heart of Paris, both creating and following fashion as he purveyed works of art and luxurious trifles to an aristocratic clientele.

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