Kvitt eller dubbelt

Kvitt eller dubbelt — Tiotusenkronorsfrågan (literally: Double or Nothing - The 10,000 Kronor Question) was a Swedish game show based on the American version called The $64,000 Question. It was the first game show to be broadcast on Swedish television and became one of the most watched television shows of the 1950s and 1960s. The show was hosted by Nils Erik Bæhrendtz and produced by Allan Schulman. The show was aired on SVT between 1957 until 1981. The show is one of the titles in the book Tusen svenska klassiker (2009). In each episode a number of contestants answered questions about a specific subject that they had chosen beforehand. If all questions was answered correctly they won 10.000 (SEK).

Bæhrendtz's success in introducing this show, amongst others, resulted in him becoming program director and manager of Swedish Television in 1959. This position made him quite powerful, and he did not hesitate to fire one of Sweden's most popular television presenters, Olle Björklund, after his name appeared in a tobacco advertisement in 1961.