Korean beauty standards

Korean beauty standards have become a well-known feature of Korean culture. In 2015, a global survey by the International Society of Aesthetic Plastic Surgeons placed South Korea in the top ten of countries who had the highest rate of cosmetic surgeries.

Korean beauty standards prioritize maintaining a youthful appearance, rather than looking matured. A combination of clear skin and even skin complexion, slim v shaped jawline, and pronounced puffy Aegyo-Sal (fatty, bag-like, deposits under the eye. common in children; rare in adults.) contribute to the desirable youthful aesthetic and personal presentation.

Increase in influence of Korean media, such as K-pop, Korean dramas, and, advertisements, throughout Korea, presents this softer appearance to the public as the desirable norm. Even in men, this softer and a more androgynous appearance is preferred in both romantic interests, and shown more in media, as compared to men with traditionally 'masculine' features.

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