Kevin Roberts (businessman)
Kevin John Roberts CNZM (born 1949) is a British businessman. He was the chief executive officer (CEO) of the advertising agency Saatchi & Saatchi from 1997 to 2014. In September 2006, Saatchi & Saatchi won a US$430 million JC Penney contract because of the idea of lovemarks, which was invented and promoted by Roberts. Roberts became executive chairman of Saatchi & Saatchi in 2015, then non-executive chairman in 2016. He resigned in August 2016 to focus on the marketing and leadership consultancy he founded in 1995, Red Rose Consulting.
Kevin Roberts CNZM | |
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Roberts in 2014 | |
| Born | 20 October 1949 Lancaster, England |
| Education | Lancaster Royal Grammar School |
| Occupation | Businessman |
| Title | Chairman, Red Rose Consulting |
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