Keith Holyoak

Keith James Holyoak (born January 16, 1950) is a Canadian–American researcher in cognitive psychology and cognitive science, working on human thinking and reasoning. Holyoak's work focuses on the role of analogy in thinking. His work showed how analogy can be used to enhance learning of new abstract concepts by both children and adults, as well as how reasoning breaks down in cases of brain damage.

Holyoak is also a poet. He has published four collections of his own poems, My Minotaur, Foreigner, The Gospel According to Judas, and Oracle Bones, as well as a collection of translations of classical Chinese poetry by Li Bai and Du Fu, Facing the Moon.