Kawaii

Kawaii (Japanese: かわいい or 可愛い, IPA: [kawaiꜜi]; 'lovely', 'loveable', 'cute', or 'adorable') is the culture of cuteness in Japan. It can refer to items, humans, and non-humans that are charming, vulnerable, shy, and childlike. Examples include cute handwriting; certain genres of manga and anime; and characters such as Hello Kitty, as well as Pikachu from Pokémon.

Not to be confused with Hawaii; Kauai; Kauai County, Hawaii; Kawaiisu; Rina Kawaei; or Kawai.

Hello Kitty on a sign in Ikebukuro, Tokyo; a shelf of decorated tea kettles

The cuteness culture, or kawaii aesthetic, has become a prominent aspect of Japanese popular culture, entertainment, clothing, food, toys, personal appearance, and mannerisms.

This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.