Kantar Group
Kantar Group is a global data, insights, and consulting company based in London, England. It was founded in 1992, and has approximately 30,000 employees in over 90 countries working in various research disciplines, including brand guidance, brand strategy, social media monitoring, advertising effectiveness, consumer and shopper behaviour, and public opinion.
| Company type | Private limited company |
|---|---|
| Industry | Market research |
| Founded | 1992 (as the Market Research, Insight and Consultancy division of WPP) |
| Headquarters | London, England, UK |
Key people | Chris Jansen (CEO) |
| Products | Market research Data investment Management consultancy |
| Owner | Bain Capital (60%) WPP Group (40%) |
| Subsidiaries | Vivvix |
| Website | www |
Kantar has been majority owned by Bain Capital Private Equity since July 2019, when WPP sold a 60% stake of the company for $3.1 billion, at a valuation of $4.0 billion.
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