KUOA

KUOA (1290 AM) is a commercial radio station licensed to Siloam Springs, Arkansas. It serves Northwest Arkansas, including Fayetteville and Bentonville. KUOA airs a Regional Mexican format and is owned by Jesus Gabriel Hernandez, through licensee Maxx Media Radio, LLC. The station is known as "La Maxxima 103.1 FM & 1290 AM."

KUOA
  • Siloam Springs, Arkansas
Broadcast areaNorthwest Arkansas
Frequency1290 kHz
BrandingLa Maxxima 103.1 FM & 1290 AM
Programming
FormatRegional Mexican
Ownership
Owner
  • Jesus Gabriel Hernandez
  • (Maxx Media Radio, LLC)
History
First air date
April 12, 1933
Call sign meaning
K University Of Arkansas
Technical information
Licensing authority
FCC
Facility ID35729
ClassD
Power5,000 watts day
31 watts night
Transmitter coordinates
36°11′28″N 94°33′58″W
Translator(s)103.1 K276CO (Fayetteville)
Links
Public license information
WebcastListen Live
Websitelamaxxima.com

KUOA has a daytime power of 5,000 watts. But to protect other stations on AM 1290, it greatly reduces power at night to 31 watts. It uses a non-directional antenna. The transmitter is off West University Street in Siloam Springs, near the Arkansas-Oklahoma border. Programming is also heard on FM translator 103.1 K276CO in Fayetteville.

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