KTIV

KTIV (channel 4) is a television station in Sioux City, Iowa, United States, affiliated with NBC and The CW Plus. Owned by Gray Television, the station has studios on Signal Hill Drive in Sioux City, and its transmitter is located near Hinton, Iowa.

KTIV was the second television station to be built in Sioux City. It signed on in 1954 as a joint operation between Sioux City radio stations KCOM and KSCJ and was an NBC affiliate from the first day on air, though it also aired some programs from ABC until 1967. Tom Brokaw, later the anchor of the NBC Nightly News and a native of Yankton, South Dakota, got his start in television at the station in the early 1960s. KSCJ's owners, the Perkins Bros. Corp., became the full owners of the station in 1965, a year in which it built its present tower at Hinton as a joint venture with its primary competitor, KVTV (now KCAU-TV).

Black Hawk Broadcasting acquired KTIV in 1974 and opened the station's present studios on Signal Hill three years later. Under the ownership of American Family Broadcasting in the 1980s, KTIV improved its news department and pushed past a once-dominant KCAU-TV to become the highest-rated station in Sioux City, a position it has retained ever since. Quincy Newspapers Inc. acquired KTIV in 1989. Gray Television acquired Quincy in 2021.