KRVE
KRVE (96.1 FM) is an commercial radio station licensed to Brusly, Louisiana, and serving the Baton Rouge metropolitan area. It broadcasts an adult contemporary radio format, switching to Christmas music for much of November and December. KRVE is owned by iHeartMedia, Inc. with its radio studios and offices located east of downtown Baton Rouge near the I-10/I-12 interchange. It is known as "96.1 The River."
| Broadcast area | Baton Rouge metropolitan area |
|---|---|
| Frequency | 96.1 MHz (HD Radio) |
| Branding | 96.1 The River |
| Programming | |
| Format | Adult contemporary |
| Subchannels | HD3: Worship music "Air1" |
| Affiliations | Premiere Networks |
| Ownership | |
| Owner |
|
Sister stations | WFMF, WJBO, WYNK-FM |
| History | |
First air date | August 18, 1989 |
Former call signs | KIEZ (1989–91) |
Former frequencies | 96.3 MHz (1989–91) |
Call sign meaning | K RiVEr (a reference to the nearby Mississippi River) |
| Technical information | |
Licensing authority | FCC |
| Facility ID | 40866 |
| Class | C2 |
| ERP | 50,000 watts |
| HAAT | 137 meters (449 ft) |
Transmitter coordinates | 30°29′37.00″N 91°0′19.00″W |
| Translator(s) | HD3: 101.1 W266CD (Baton Rouge) |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | 961theriver |
KRVE has an effective radiated power (ERP) of 50,000 watts. The transmitter is on Frenchtown Road in Central, Louisiana. KRVE broadcasts using HD Radio technology. The HD3 digital subchannel carries a worship music format known as "Air1." That feeds 99 watt FM translator W266CD at 101.1 MHz in Baton Rouge.
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