K. Raghavendra Rao

Kovelamudi Raghavendra Rao (born 23 May 1942) is an Indian film director, screenwriter, and producer known for his works predominantly in Telugu cinema besides having directed a few Hindi films. He has garnered four state Nandi Awards and five Filmfare Awards South. In a film career spanning more than four decades, Rao has directed more than a hundred feature films across multiple genres such as romantic comedy, fantasy, melodrama, action thriller, biographical and romance films.

K. Raghavendra Rao
Rao at an interview in 2018
Born
Kovelamudi Raghavendra Rao

(1942-05-23) 23 May 1942
Kolavennu, Madras Presidency, British India (now Andhra Pradesh, India)
Occupations
  • Film director
  • screenwriter
  • choreographer
  • producer
Years active1977–present
SpouseSarala
Children2, including Prakash Kovelamudi
Parent(s)K. S. Prakash Rao (father)
G. Varalakshmi (step-mother)
RelativesK. Bapayya (cousin)
Shobu Yarlagadda (son-in-law)

Rao received the state Nandi Award for Best Director for his works such as Bobbili Brahmanna (1984), and Pelli Sandadi (1996). He fetched the Filmfare Award for Best Director – Telugu for the drama film Prema Lekhalu (1977), the fantasy film Jagadeka Veerudu Athiloka Sundari (1990), and the romance film Allari Priyudu (1993). Rao is known for his works in hagiographical films such as Annamayya (1997), which won two National Film Awards, and was featured at the 29th IFFI in the mainstream section. Rao also received the Nandi Award for Best Direction, the Filmfare Award for Best Direction for his work in the film. His other hagiographic works such as Sri Manjunatha (2001), Sri Ramadasu (2006), Shirdi Sai (2012) and Om Namo Venkatesaya (2017), received several state honours.

His mainstream works such as the 1987 social problem film Agni Putrudu, and the 1988 romantic action Aakhari Poratam, were featured at the 11th and 12th IFFI respectively in the mainstream section. In 1992, he directed the melodrama Gharana Mogudu featured at the 24th IFFI in the mainstream section. It became the first Telugu film to gross over 10 crore (US$1.3 million) at the box office. Next, he directed the instant hit Allari Priyudu (1993), featured at the 25th IFFI in the mainstream section.

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