Julio and Marisol
Julio and Marisol was a bilingual (English/Spanish) public-service advertising campaign that ran in the New York City Subway, promoting condom use to prevent AIDS. The well-known catchphrase was a line from the first installment, in which Marisol sobs, "I love you, but not enough to die for you".
First two frames of Episode I | |
| Agency | Conill |
|---|---|
| Client | New York City Department of Health |
| Market | New York City |
| Language | Spanish / English |
| Media | |
| Title | La Decision / Decision |
| Product |
|
| Release date(s) | 1989–1997 |
The campaign has been described as "one part steamy soap opera, one part language instruction, and two parts AIDS education service", and as a "HIV melodrama". With action covering just a few days, the story was told at a rate of about one episode per year from 1989 to 1997.
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