Journal of Marketing Research
Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research. According to the Journal Citation Reports, the journal has a 2020 impact factor of 5.000. The founding editor was Robert Ferber.
| Discipline | Marketing |
|---|---|
| Language | English |
| Edited by | Sachin Gupta (academic) |
| Publication details | |
| History | 1964-present |
| Publisher | American Marketing Association (United States) |
| Frequency | Bimonthly |
| 5.000 (2020) | |
| Standard abbreviations | |
| ISO 4 | J. Mark. Res. |
| Indexing | |
| CODEN | JMKRAE |
| ISSN | 0022-2437 (print) 1547-7193 (web) |
| LCCN | 68004962 |
| OCLC no. | 1783303 |
| Links | |
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