Journal of Marketing
The Journal of Marketing is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association. Established in 1936, It is the fourth-oldest major journal covering marketing issues; others include the Harvard Business Review (1920), the Journal of Retailing (1925), and the Journal of Business (1928).
| Discipline | Marketing |
|---|---|
| Language | English |
| Edited by | Shrihari Sridhar |
| Publication details | |
| History | 1936-present |
| Publisher | American Marketing Association (United States) |
| Frequency | Bimonthly |
| 9.43 (2019) | |
| Standard abbreviations | |
| ISO 4 | J. Mark. |
| Indexing | |
| CODEN | JMKTAK |
| ISSN | 0022-2429 (print) 1547-7185 (web) |
| LCCN | 38024264 |
| OCLC no. | 1782320 |
| Links | |
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