Jose Cuervo
Jose Cuervo is the best-selling brand of tequila, selling a fifth of the tequila consumed worldwide.
| Type | Tequila |
|---|---|
| Manufacturer | Proximo Spirits |
| Country of origin | Mexico |
| Introduced | 27 May 1795 |
| Alcohol by volume | 35%–40% abv |
| Proof (US) | 70–80 |
| Color | Clear/golden/dark |
| Website | cuervo.com |
As of 2012, Jose Cuervo sells 3.5 million cases of tequila in the US annually, accounting for a third of the US tequila market. Jose Cuervo is family-owned and is run today by the Beckmann family, descendants of Don José Antonio de Cuervo. Juan-Domingo Beckmann is the sixth-generation leader of the company. In July 2013 the Beckmann family's Proximo Spirits took over distribution of Jose Cuervo from Diageo, following Diageo's failed attempt to buy the company.
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