Joe the Plumber

Samuel Joseph Wurzelbacher (/ˈwɜːrzəlbɑːkər/ WUR-zəl-bah-kər; December 3, 1973 – August 27, 2023), commonly known as "Joe the Plumber", was an American conservative activist and commentator. He gained national attention during the 2008 U.S. presidential campaign season when, during a videotaped campaign stop in Ohio by Democratic nominee Barack Obama, Wurzelbacher raised concerns that Obama's tax policy would increase taxes on small business owners. Wurzelbacher was a member of the Republican Party.

Joe the Plumber
Wurzelbacher in 2008
Born
Samuel Joseph Wurzelbacher

(1973-12-03)December 3, 1973
Toledo, Ohio, U.S.
DiedAugust 27, 2023(2023-08-27) (aged 49)
Occupations
  • Political activist
  • businessman
  • plumber's assistant
Political party
  • Republican (before 2009, from 2011)
  • Independent (2009–2011)
SpouseKatie Schanen
Children4

After he expressed to Senator Obama that he was interested in purchasing a small plumbing business, Wurzelbacher was given the moniker "Joe the Plumber" by the McCain–Palin campaign. The campaign brought him in to make several appearances in campaign events in Ohio and McCain often referenced "Joe the Plumber" in campaign speeches and in the final presidential debate, as a metaphor for middle-class Americans.

Wurzelbacher became a prominent conservative activist, commentator, author, and motivational speaker. In 2012, he ran on the Republican ticket to represent Ohio's 9th congressional district in the House of Representatives, losing to Democratic incumbent Marcy Kaptur.

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