Joanna Hoffman
Joanna Karine Hoffman (born July 27, 1955) is a Polish-American marketing executive. She was one of the original members of both the Apple Macintosh team and the NeXT team.
Joanna Hoffman | |
|---|---|
| Born | Joanna Karine Hoffman July 27, 1955 Poland |
| Alma mater | MIT University of Chicago |
| Known for | Member of both the original Macintosh team and NeXT team |
| Spouse | Alain Rossmann |
| Children | 2 |
| Parent(s) | Jerzy Hoffman Marlena Nazarian |
At the time she began at Apple Computer, the Mac was "still a research project". Her position "constituted the entire Macintosh marketing team for the first year and a half of the project", which included Product Marketing collaboration on the Mac product design itself. She also wrote the "first draft of the Macintosh User Interface Guidelines". Hoffman would eventually run the International Marketing Team which brought the Mac to Europe and Asia.
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