Jennifer Aaker
Jennifer Aaker (born January 15, 1967, California) is an American behavioural scientist and General Atlantic Professor and Coulter Family Fellow at the Stanford Graduate School of Business. She is known for her research on time, money, and happiness. Aaker also focuses on the transmission of ideas through social networks, the power of story in decision making, and how to build global brands across cultures. She is the recipient of the Distinguished Scientific Achievement Award from the Society for Consumer Psychology and the Stanford Distinguished Teaching Award.
Jennifer Aaker | |
|---|---|
| Born | January 15, 1967 Palo Alto, California, US |
| Alma mater | University of California, Berkeley Stanford Graduate School of Business |
| Occupation(s) | Author, behavioural scientist, stanford business school professor |
| Board member of | Accompani Brit + Co California Casualty Codexis Decarbonization + Acquisition Corp Eat. Learn. Play. Foundation Pixlee Your Story |
| Spouse | Andy Smith |
| Parent(s) | David Aaker, Kay Aaker |
| Website | https://www.gsb.stanford.edu/faculty-research/faculty/jennifer-lynn-aaker |
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.