Jelli

Jelli is a San Mateo, California-based advertising technology firm, which develops solutions for the programmatic sale and airplay of radio advertising.

Jelli
Company typePrivate
IndustryAdvertising technology
Founded2008
FoundersMike Dougherty, Jateen Parekh
Headquarters
San Mateo, California
,
United States
ProductsSpotPlan, RadioSpot
Websitewww.jelli.com

The company was originally established as a provider of interactive music programming for radio stations, in which listeners were able to upvote and downvote songs played by a particular station in real-time (with songs disliked by listeners being automatically stopped and replaced by a different song). The company introduced its advertising platform in 2012, which eventually became its main business in 2014. iHeartMedia acquired Jelli in December 2018.

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