Japan Amusement Machine and Marketing Association
The Japan Amusement Machine and Marketing Association (Japanese: 一般社団法人日本アミュ一ズメントマシン協会, Hepburn: Ippan Shadanhōjin Nihon Amyūzumento Mashin Kyōkai) (formerly the Japan Amusement Machinery Manufacturers Association (社団法人日本アミューズメントマシン工業協会, Shadanhōjin Nihon Amyūzumento Mashin Kōgyō Kyōkai), abbreviated JAMMA) is a Japanese trade association headquartered in Tokyo.
| 日本アミュ一ズメントマシン協会 | |
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| Formation | January 1981 |
| Type | trade association |
| Headquarters | Chiyoda, Tokyo, Japan |
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Area served | Japan |
JAMMA is run by representatives from various arcade video game manufacturers, including Bandai Namco, Sega, Taito, Koei Tecmo, Capcom, and Konami among others. Nintendo was also a member of the organization until its departure on February 28, 1989. Nihon Bussan left in 1992 over content issues in their mahjong games.
The corporation was renamed on 1 April 2012 after they merged with the Nihon Shopping Center Amusement Park Operator's Association (NSA) and the Japan Amusement Park Equipment Association (JAPEA).
Before 2012, JAMMA had been organizing an annual trade fair called the Amusement Machine Show for many years. In 2013, they began collaborating with the Amusement Machine Operators' Union (AOU), who had their own trade show, to promote a new event: the Japan Amusement Expo.