Jaeger (clothing)

Jaeger (/ˈjeɪɡər/ YAY-gər) is a British fashion brand and retailer of womenswear and menswear. Traditionally known for a classic 'twinset and pearls' image and the use of high-quality natural fibres, it has focused on updating its brand image since 2008, when it first appeared at London Fashion Week.

Formerly owned by the retail entrepreneur Harold Tillman, the company was purchased in 2011 by the private equity firm Better Capital. In 2017, it was announced that Jaeger had entered administration. It was subsequently reported that Edinburgh Woollen Mill was buying the Jaeger brand, but not the company itself. In January 2021, it was announced that Marks & Spencer was acquiring the Jaeger brand, but not Jaeger's stores, for £5 million.