Jaecoo

Jaecoo is a marque of Chinese vehicle manufacturer Chery that debuted in 2023. The marque was established to market SUVs to export markets such as Europe, Russia, Malaysia, Middle East and South Africa with sales starting in early 2024 in several markets.

Jaecoo
Company typeDivision
IndustryAutomotive
Founded2023 (2023)
HeadquartersWuhu, Anhui, China
Area served
  • Europe
  • Russia
  • Malaysia
  • Thailand
  • Panama
ProductsAutomobiles
ParentChery Automobile
Websitehttp://www.jaecooglobal.com/

The marque was launched in April 2023 in Wuhu, Anhui, China, alongside the Omoda marque. The two brands (referred to as "O&J" brands) are only marketed outside China to support its export strategy. Both brands were targeted to reach annual global sales of 1,400,000 units by 2030 (excluding China). In the same month, Chery established a separate company in China called Anhui Omoda Jaecoo Automobile Co., Ltd. as a sales company.

The name is based on the German word Jäger (meaning 'hunter') and the English word 'cool'.

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