Interactive cinema
Interactive cinema tries to give an audience an active role in the showing of movies.
Another newer definition of interactive cinema is a video game which is a hybrid between participation and viewing, giving the player – or viewer, as it were – a strong amount of control in the characters' decisions. It is compared to interactive film.
This form of media recently has become more relevant. Companies like Netflix have even began coming out with releases that have this different way of consumption.
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