Interactive Advertising Bureau

The Interactive Advertising Bureau (IAB) is an American advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The organization represents many of the most prominent media outlets globally, but mostly in the United States, Canada and Europe.

Interactive Advertising Bureau
Formation1996
TypeTrade association
Legal statusNonprofit
HeadquartersNew York City, U.S.
Region served
Global
Membership
600+
LeaderDavid Cohen
Websitewww.iab.com
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