Infotainment

Infotainment (a portmanteau of information and entertainment), also called soft news as a way to distinguish it from serious journalism or hard news, is a type of media, usually television or online, that provides a combination of information and entertainment. The term may be used disparagingly to devalue infotainment or soft news subjects in favor of more serious hard news subjects. Infotainment-based websites and social media apps gained traction due to their focused publishing of infotainment content, e.g. BuzzFeed.

  1. "an extraordinary form of strategic internal communications" (infotainment.be) and historically accurate factoid collections (how-infotaining.com)
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