Infiniti

Infiniti (インフィニティ, IPA: [iɰ̃ɸiniti]) (stylized as INFINITI) is the luxury vehicle division of the Japanese automaker Nissan. Infiniti officially started selling vehicles on November 8, 1989, in North America. The marketing network for Infiniti-branded vehicles included dealers in over 50 countries in the 2010s. As of 2020, there were 25 markets served by new car dealers. The main markets are North America, China, and the Middle East.

Not to be confused with ɛ̃fini or Infinity.
This article is about the car brand. For other uses, see Infiniti (disambiguation).
Infiniti
Company typeDivision
IndustryAutomotive
FoundedNovember 8, 1989 (November 8, 1989)
HeadquartersNishi-ku, Yokohama
Area served
  • Americas
  • China
  • Middle East
  • Taiwan
  • International markets
Key people
Bill Bruce
(Founding General Manager)
Craig Keeys
(Group Vice President Infiniti Americas)
ProductsLuxury vehicles
Performance vehicles
ServicesAutomotive financing
ParentNissan
Websiteinfiniti.com

According to the company, the Infiniti badge has a double meaning, as a stylized representation of both a road extending into the horizon and of Mount Fuji, reflecting its Japanese origins.

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