Idea (supermarkets)

Idea (Serbian Cyrillic: Идеа) is a retail chain in Serbia, part of Mercator-S. Through a small and super format, IDEA is intended for everyday shopping.

Idea
IndustryRetail
Founded1992 (1992)
HeadquartersBelgrade, Serbia
Number of locations
276 retail stores
(as of 2018)
ServicesSupermarkets, convenience stores
ParentMercator Serbia
Websitewww.idea.rs
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